Privacy compliance often feels like a burden that follows you around.
But what if it could become your
greatest business asset?
Discover how
with my latest projects
Privacy Center
Privacy essentials living in the footer of your website.
Project
1
Description
Most people won't read long legal documents, which creates trust problems when important information feels hidden or hard to find.
Problem
The Privacy Center turns static legal documents into an interactive overview with practical guidance directly in the footer. The whole Privacy Notice is just a click away for those needing more information.
Solution
This approach can build trust through transparency, reduce support questions by answering common privacy concerns upfront, and show that privacy compliance can become a competitive differentiator while competitors hide behind legalese.
Impact
Privacy Chameleon Points
Key features
Interactive disclosure with clear visual hierarchy, giving users essential information without overwhelming them.
Familiar icons (rather than Swiss privacy icons) together with more detailed information for better understanding.
Integration of legal text such as disclaimers into the Privacy Center using humanized language while staying legally sound.
Meet the Privacy Chameleon!
The points show where this project sits within my framework: Privacy Clarity (1 point), Privacy Experience (2 points), or Privacy Differentiation (3 points). More in Project 3 below.
Legal design challenges
I already had a privacy notice for my blog Blankpage, but I wanted to support it with a visual overview in the footer. First, I considered Swiss privacy icons, but they were too complex visually and limited to what happens with data. So I included additional information, such as who processes the data and how data subjects can manage their privacy. This is the story behind some of my legal design challenges.
Privacy Notice
Empowering users with a privacy notice that doesn't put them to sleep.
Project
2
Description
Traditional privacy notices are legal documents dressed up as user information: dense, technical, and written primarily for compliance rather than comprehension.
Problem
The Privacy Notice breaks down privacy information into a blog post, using a café theme that keeps users engaged rather than drowsy.
Solution
This approach can reduce legal risk by making sure users understand what they're agreeing to, build trust through transparency, and show how legal compliance can work with user experience instead of against it.
Impact
Privacy Chameleon Points
Key features
User empowerment alongside compliance. Includes conversational tone, step-by-step format, and actionable tips on managing privacy that users can apply to other websites as well.
Two-layer structure where each section opens with café storytelling to explain privacy concepts and why they matter, and then describes how data is used.
For the check-the-box lovers
Familiar café theme makes legal concepts easier to grasp. Includes café storytelling, café explanations, and themed icons (open café doors for access, takeaway bag for portability, etc.).
Legal design challenges
When I needed a privacy notice for my blog Blankpage, I refused to create a document just to hide it in the footer. If I'm doing something, it must be useful. But standard legal templates don't serve readers or the brand. So I redesigned mine as a blog post and placed it on the homepage alongside my other content. This is the story behind turning a legal document into an empowering blog post.
Privacy Chameleon Framework
Find out which level of UX privacy fits your goals.
Project
3
PROTOTYPE
This framework helps you identify which level of UX privacy you need using a point system from 1 to 3 (the Privacy Chameleon Points you saw in my projects above). The level depends on the role privacy plays in your organization: privacy as a cost center, risk reducer, or revenue driver.
This framework is a big project and currently in the prototype stage. It will continuously be adapted to market needs. Stay tuned!
Privacy Clarity
Privacy as a cost center
Meet requirements and make privacy accessible using clear language and visual hierarchy.
You're here if...
-
Privacy friction costs you little to nothing. You have minimal support tickets, no conversion impact, or no lost deals.
-
Users don't compare privacy practices when choosing you over competitors.
-
Your resources are limited or better spent on your actual competitive advantages.
UX Privacy approach
-
Identify formats that create legal risk like dense text nobody reads, dark patterns, unclear consent flows, or misleading language.
-
Transform compliance into clean, easy-to-scan formats. Use visual hierarchy, short paragraphs, and clear language while keeping it legally sound.
Examples
-
Privacy notice with privacy icons, short paragraphs, and language users understand.
-
Training material with visual hierarchy and critical compliance points highlighted in color.
Privacy Experience
Privacy as a risk reducer
Lower friction and operational costs by improving experience
of privacy touchpoints.
You're here if...
-
Privacy friction has ongoing costs like employee confusion due to poor privacy design, support tickets, or abandoned checkouts.
-
Users care about privacy enough that confusion or misleading information creates friction, but it's not their key decision factor.
-
You can assign resources to improve privacy touchpoints.
UX Privacy approach
-
Map the user journey and identify privacy touchpoints that create friction (checkout abandonment, repetitive consent requests, or unclear data sharing).
-
Apply basic UX design, progressive disclosure, interactive elements, or contextual explanations when users need it.
Examples
-
Interactive employee training with progress tracking.
-
FAQs answering common privacy questions.
-
Visual data mapping tool for compliance teams.
Privacy Differentiation
Privacy as a revenue driver
Build competitive advantage by integrating privacy into your branding.
You're here if...
-
Privacy concerns block revenue growth. You're unable to enter privacy-sensitive markets or lose enterprise deals during vendor review.
-
Privacy practices are a primary decision factor for your users.
-
You can integrate privacy into product development with resources for ongoing maintenance.
UX Privacy approach
-
Integrate privacy into your product experience and brand identity.
-
Privacy isn't an afterthought buried in footers but a feature users encounter naturally.
-
Privacy design meets compliance, builds trust, and differentiates you where competitors use legalese.
Examples
-
My projects (Privacy Center and Privacy Notice) have been fully integrated into my privacy and education brand.
-
Onboarding that makes privacy feel like a regular product feature.
Description
Privacy compliance is often designed for the wrong audience
Documents are written for regulators who'll probably never read them, while the users who actually encounter them, customers, employees, and business partners, are treated as an afterthought. But legally "perfect" compliance that nobody understands neither achieves the goals the law requires nor does it create higher protection. It creates legal risk in itself.
Problem
UX privacy designs compliance for the user who actually encounters it
The Privacy Chameleon Framework uses a three-tier system to match the right level of UX privacy to privacy's role in the organization: from making compliance accessible (Privacy Clarity), to reducing friction at privacy touchpoints before it becomes a business problem (Privacy Experience), to making privacy a reason clients choose you over competitors (Privacy Differentiation).
Solution & Impact
Privacy Chameleon Points
The Privacy Chameleon likes this project and gives itself 12 points!
Key features
From documents to experiences
Traditional compliance often produces documents that disrupt the user relationship a brand has already built. The framework expands compliance into the brand and the user journey, turning legal requirements that are hard to grasp into experiences that users understand and act on.
Compliance audit opportunity
Clear communication forces organizations to understand their privacy practices first. This surfaces missing disclosures and inconsistencies between what's communicated and what's practiced before an incident, audit, or complaint happens.
What it is not
Making things look pretty
It's actually about the strategic use of colors, visuals, clear language, and any other UX design instrument that drives your organization forward.
Cutting corners on compliance
Designing for understanding helps the law achieve its purpose better than legalese ever could.
Only works with privacy notices
It works with all privacy touchpoints in the user journey that an organization wants to align with its brand identity.
Reducing both over- and under-investment
The framework matches compliance investment to privacy's role. Privacy Clarity prevents wasting resources on unnecessary UX design. Privacy Experience and Privacy Differentiation ensure sufficient investment where ineffective UX privacy creates friction or missed differentiation.
FAQ
Curriculum Vitae
My most personal project.
About me
"Turning privacy into a business asset requires rethinking what the law permits, not just what it requires, and implementing that with UX design."
Legal design often treats compliance as a fixed constraint to make more user-friendly. That misses a huge opportunity. Turning privacy into a business asset requires rethinking what the law permits, not just what it requires, and implementing that with UX design. And for that, you need both: expertise in privacy and design skills.
Problem
That's exactly what I do. I studied law at the University of Zurich with a focus on IT law, then specialized further in legal practice and academia and went on to do an LL.M. in Technology, Media and Telecommunications Law at Queen Mary University of London. To deepen my understanding in UX privacy, I started to build working prototypes (the projects of this portfolio). I'm what you might call an IT-shaped lawyer: someone who bridges legal requirements, user experience design, and business strategy.
Solution
Impact
I've also put these UX design principles into action with my CV. Have a look at the document above!
BONUS • Other stuff about me
Create a wormhole that brings you directly to my other project:
a blog about legal innovation
I also created www.blankpage.world, a blog with step-by-step tips and actionable guidance. Learn how to build your unique practice style and intellectual capital in IT law. Time to become a legal innovator.
Move your mouse over the Blankpage logo to create a wormhole straight to the blog.
Your next step? Write to me
Interested in exchanging ideas?
Questions about this website?
Suggestions for improving a blog post?
