Evolution of the Privacy Center
1st version
5th version
All the versions
1. The "worst version"
January 2025
This was my very first version. It was heavily inspired by the Swiss Privacy Icons. But I wanted to make it more personal by naming "who handles your data" to increase trust. Plus I liked the simple overview with the easy access to the privacy notices of Blankpage and Wix.
2. The "empowerment version"
April 2025
What's the main change?
I noted that the Swiss Privacy Icons focus more on informing rather than empowering data subjects by naming next steps (but these are usually also mentioned in privacy notices). Since the Privacy Center was intended to be an overview of my Privacy Notice, I decided to add an empowerment section (manage cookies, know rights, check regularly).
What else is new?
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Added a yellow contact button because you gotta be able to talk to the data controller!
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Turned Wix's privacy notice button into grey to show it's not as important as Blankpage's (sorry Wix).
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Deleted "Especially relevant: 6. Users-of-users' Personal Information" as it was too specific and just cluttered the space. I, however, kept it as a tip in my Privacy Notice.
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Turned "Place of processing" into "Data sharing & transfer" because there wasn't much to say besides "worldwide" (it really looked strange plus I wanted to add more information).
3. The "trend-going-wrong version"
June 2025
What's the main change?
I came across a new trend to align everything on the left instead of the center to increase readability. So I aligned the boxes and the icons on the left (it looked stupid and you'll see I undid this in the next version).
What else is new?
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Cut section 1 into boxes to separate the parties also visually and to add hierarchy (the two most important parties with a white box and the other ones only with grey text).
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Turned the boxes into circles (I got bored by the boxes that all looked the same, sorry no UX design thinking here... as an early designer I desperately wanted to make it look ✨pretty✨).
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Moved the text below the circles to add hierarchy (yes, a revival of UX design thinking!).
4. The "interactive version"
July 2025
What's the main change?
FINALLY got rid of the left alignment 🎉 and also added a hover effect over the boxes of section 2: The text that was underneath the circles became visible when hovered over the boxes (see example in blue).
What else is new?
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Added blue "i" icons to signal to the reader that there's more information when hovering over a box (who wouldn't be curious to hover over a box regarding data protection law in the footer of a random website?).
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Made the legal text below the Privacy Center more user-centric by moving it into the Privacy Center and using a slightly easier language (I should have done this from the start... How could I be so formal? Law school.).
5. The "incremental but cool version"
August 2025
What's the main change?
Just the little stuff below.
What else is new?
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Turned the background of the Privacy Center white for more contrast with the black footer. Plus it stands out as something "special" compared to the other elements in the footer.
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Used Blankpage-ish font for the title to improve the uniformity of my branding.
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Added more minimalistic and easier-to-understand icons. They're similar to those users see daily and are familiar with to improve perceived familiarity with something new (my Privacy Center).
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Added a smoother hover effect in section 2 (check out the original in the footer of this website!).
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Turned the boxes in section 3 blue to make the empowering part stand out more visually.
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Made the text at the bottom even more user-centric, focusing more on the value (you can get more information on privacy notices) vs. on the legalese (I just want to be legally safe having told you that the privacy notices prevail).
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Added a more casual tone to make the end more friendly and close it with a coffee reference to my Privacy Notice (if you know, you know 😉).